Earlier this year Facebook turned heads by purchasing photo app company Instagram for upwards of $1 Billion. Facebook CEO Mark Zuckerberg stated, “For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests”.
This acquisition not only caught the attention of active Facebook users, but also the eyes of E-commerce marketers from every industry. Today’s infographric will explain marketing tactics for creating a successful Instagram campaign.
The following proposed actions will help increase the user engagement of your Instagram campaign:
1) Photo selection- Engaging customers with Instagram hinges on choosing the right type of photos to compliment the messaging of your campaign. Posting pictures exclusively to your company Instagram account with call-to-actions including leaked company secrets, new product releases and photo contests will help to build a stronger customer following. Additionally, releasing pictures of employees at work and the inner workings of your company will create a more personable experience.
2) Hashtags- Using hastags to create a trending topic will help to segment your campaign automatically and reach users that can relate to your product offering. Furthermore, attaching keywords to your campaigns will help to create brand awareness and engage your customer base.
3) Repetition- Post photos regularly to increase engagements and allow followers to share your branding with additional users. As Marketo states, “Discover unknown marketing applications of Instagram that have yet to be figured out. Be the first to use the app in ways no one ever imagines, and you may find your business established as an Instagram marketing expert”.
To read more about marketing tactics for Instagram campaigns click here.