TikTok, the renowned video-sharing platform, has introduced an exciting new feature, TikTok Shop, empowering users with established business accounts to actively market and sell products within the app through live streams, in-feed videos, and the product showcase tab. What’s even more thrilling? Joining TikTok Shop won’t cost you a dime, and you don’t need to […]
What is a trust badge? Trust badges, also known as trust seals, are symbols that businesses put on their websites to make customers feel safer when buying things online. They’re like virtual stickers that tell people that your website is secure and trustworthy. There are different types of trust badges, some show your website is […]
According to various studies, nearly 70% of consumers will abandon their carts before completing purchases. What drives this behavior in consumers and how can retailers and brands combat it? Common Causes for Abandonment The popularity, accessibility, and convenience of online shopping have created higher consumer expectations than ever, leading to lost sales. High Shipping Costs: […]
Customer lifetime value (CLV or CLTV) is a way to measure the total profit a company can earn from a customer throughout their entire business relationship. This includes their first purchase, future purchases, and how long they shop with the company. For example, think about someone who loves Apple products. They regularly upgrade their iPhone, […]
