Category: Omnichannel Commerce

Rampant DDoS attacks illustrat​e why multichannel eCommerce is pivotal

Omnichannel Commerce

Online has quickly become the primary reta​il channel for many sellers. The barrier to entry is incredibly low compared to operating offline stores, particularly with the advent of online marketplaces that allow retailers to sell their goods to wide audiences in a matter of clicks. However, an effective multichannel eCommerce approach is vital to the […]

How the Omnichannel Shopping Experience is Connected through Mobile

Omnichannel Commerce

Just as the Internet revolutionized the commerce landscape, mobile devices are set to do the same to the omnichannel shopping experience. While online and brick-and-mortar stores are still the primary place of purchase for many customers, smartphones and tablets are playing an increasingly larger role in the shopping process, whether consumers are reading reviews of […]