My Best Shave Ever and One Incredible Customer Experience!

Dollar Shave Club Logo

Last week I came across an ad for the Dollar Shave Club on Facebook and decided to take a closer look (first shave pun). Being a marketer and always on the lookout for new cool brands, the first thing that caught my eye was the graphics – the logo, the ad design, the clean look (just like the shave they give you and second pun) and the simple messaging about ordering razors online. I decided after a very quick review of their nicely designed website (which by the way is designed to put you into the checkout process the moment you view a product – very ingenious), their offer (a great shave for a few bucks a month) and that getting a good close clean shave is not so easy to come by, that I would sign up for their monthly delivery which includes a razor in the first order.

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What marketplaces should you sell on? The differences between Amazon, eBay, Rakuten, Sears, Newegg, and Best Buy

Although customers may perceive all the different online marketplaces (ranging from Amazon to eBay) as the same, they appear to be quite different from the perspective of the retailer. Each site has its own audience and niche, but even more importantly, its own specific requirements and specifications that retailers must meet in order to list their products.

Including these required elements helps the marketplace better categorize a retailer’s offerings, which in turn improves the likelihood that customers will find the listing when searching for a product. Below, retailers will find some of the most popular marketplaces available to sell on today and the key differences and obstacles to expect before signing up. Continue reading

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Small Retailers and eCommerce Challenges

As eCommerce and mobile commerce sales continue to grow, more and more retailers are trying to win a slice of the pie. Thanks to online marketplaces like Amazon and eBay, and widely available ecommerce technology, starting an online retail business is easier than ever before. That also means it’s more competitive than ever. Let’s take a look at three of the biggest challenges small eCommerce retailers face, and how they can overcome these challenges to continue their growth. Continue reading

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Product Information Management Pain Points (Part 3)

It’s a simple concept to understand – the more places merchants are available, the broader their potential reach. If all retailers have is a website, they won’t be able to engage people who shop at Amazon and other marketplaces, in physical stores, through mail-in catalogs, on the phone or through any other means.

At the same time, managing inventory across all these different channels can be difficult, particularly when taking product information into account. When product information management (PIM) fails, merchants are left with an incongruent shopping experience that differs from channel to channel. Given the sheer number of different avenues people use to shop for their favorite products, this can result in some dissatisfied customers. Continue reading

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Product Information Management Pain Points (Part 2)

Retailers are increasingly using a broad number of channels to reach customers, ranging from eCommerce stores to online marketplaces. As such, product information management has become a top priority, because failure to create a centralized hub using product management software can affect the consumer’s shopping experience.

In part one of this series, we talked about three major obstacles merchants encountered with their product information management efforts – complex catalog parsing, duplicating content and reaching new channels quickly. In part two, we’ll address three additional product information management pain points: up-sell/cross-sell, minimum order quantity and establishing consistent pricing.

1. Identifying Up-sell and Cross-Sell Opportunities

Retailers are always looking for ways to up-sell and cross-sell items to their customers. This often results in higher transaction value, which generates additional revenue at the end of the day.To easily identify and capitalize on up-sell and cross-sell opportunities, retailers must consolidate product information management and order management into one system.

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Product Information Management Pain Points (Part 1)

Product Information Management

With merchants extending their reach across multiple channels, product information management has become a top priority. Failure to create a centralized hub for product information management can lead to major challenges. Disparities of product data between multiple channels could lead to a confusing shopping experience, resulting in a poor impression of the retail brand among customers and hinder the implementation of new sales avenues.

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[INFOGRAPHIC] Traditional ERP or ERP for eCommerce

Enterprise resource planning is a critical retail function. With the right ERP solution, merchants are able to reduce costs, improve productivity, better use their personnel and achieve other mission-critical objectives. Continue reading

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[INFOGRAPHIC] Omni Channel Pain Points from IRCE

A few weeks ago SalesWarp attended the Internet Retailer Conference and Exhibition in Chicago. We met with hundreds of retailers and asked them all the same question, “What is your biggest omni channel pain point?” The results provide unique insight into the variety of challenges retailers face today. Some of the top pain points reported had to do with integrating systems and managing cross-channel inventory. Take a look at our results in the infographic below. Continue reading

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Selling on New Marketplaces: Rakuten, Sears, Best Buy and Newegg

As an omni channel retailer, you’re probably selling products on your website, in your store, over the phone, and/or on Amazon and Ebay. But what about some of the other online marketplaces? If you’re not listing products on marketplaces like Rakuten.com Shopping you could be missing out on revenue, not to mention a whole new set of customers. In SalesWarp’s new 2.7 release, we’ve built store connections to Rakuten.com Shopping, Best Buy Marketplace, Newegg and the Marketplace at Sears.com. Let’s get to know these new options for increasing your sales:
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Updated Feature: Order Routing Rules

Retailers need the ability to automate operational processes. With multiple sales channels, fulfillment locations and order steps, having the ability to design custom order routing rules to circumvent manual tasks becomes invaluable. SalesWarp ENTERPRISE has always offered retailers a way to create order routing rules by building custom order flows to match the needs of their business, but we’re especially excited about the new order routing features available in the upcoming 2.7 release.

The new order flow interface in SalesWarp 2.7 offers a visual and straightforward tool for retailers to design custom routing rules for processes like order fulfillment, dropshipping, purchase orders, returns, exchanges and more. Order flows are now displayed like diagrams so that every step and every possible outcome for each step is visible on one screen.


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