How in-store associates can drive the omnichannel experience…and increase profits

Recently, I was in Target shopping for a comforter. As I was buying two of them (one for each kid), I found that there was only one on the shelf in the size I needed. Before I could even look for an alternative or search my smartphone, a sales person came around the corner to ask if I needed help. I told him the situation and within seconds he had located 2 of these comforters at one of their other stores on his hand-held scanner. It so happens that that store is just as close to my house as this one is. He even offered to call the store to put one on hold for me. Continue reading

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SalesWarp @ Shop.org Summit 2014

Last week the SalesWarp team returned from the Shop.org Summit, held in Seattle, Washington. With sunny, fall weather and multiple delicious meals at downtown restaurants, we all thoroughly enjoyed Shop.org’s 2014 location. Continue reading

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[INFOGRAPHIC] How to Unify Product Data for the Multi Channel Shopper

Modern shoppers tend to utilize a vast number of channels to research, shop and purchase products. It is not unusual to see one person research a product on a retailer’s home page, compare prices on marketplaces and then finally buy the item at a nearby brick-and-mortar location.

With that in mind, coordination across all of these various channels is critical to the success of the retailer. If merchants cannot present shoppers with a similar experience regardless of where they shop, it makes the brand look inconsistent and disorganized. Continue reading

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FFC Verified in Order Management

SalesWarp is a FitForCommerce Verified Order Management System We’re excited to announce that SalesWarp ENTERPRISE is now FFC Verified as an Order Management System. What exactly does ‘FFC Verified’ mean? Given by FitForCommerce, a leading eCommerce consultancy, FFC Verification is a process that evaluates and validates eCommerce technology provider claims about their offerings. In such a rapidly changing industry, FitForCommerce seeks to establish a recognized industry-wide standard for evaluation and certification for eCommerce solutions. Continue reading

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My Best Shave Ever and One Incredible Customer Experience!

Dollar Shave Club Logo

Last week I came across an ad for the Dollar Shave Club on Facebook and decided to take a closer look (first shave pun). Being a marketer and always on the lookout for new cool brands, the first thing that caught my eye was the graphics – the logo, the ad design, the clean look (just like the shave they give you and second pun) and the simple messaging about ordering razors online. I decided after a very quick review of their nicely designed website (which by the way is designed to put you into the checkout process the moment you view a product – very ingenious), their offer (a great shave for a few bucks a month) and that getting a good close clean shave is not so easy to come by, that I would sign up for their monthly delivery which includes a razor in the first order.

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What marketplaces should you sell on? The differences between Amazon, eBay, Rakuten, Sears, Newegg, and Best Buy

Although customers may perceive all the different online marketplaces (ranging from Amazon to eBay) as the same, they appear to be quite different from the perspective of the retailer. Each site has its own audience and niche, but even more importantly, its own specific requirements and specifications that retailers must meet in order to list their products.

Including these required elements helps the marketplace better categorize a retailer’s offerings, which in turn improves the likelihood that customers will find the listing when searching for a product. Below, retailers will find some of the most popular marketplaces available to sell on today and the key differences and obstacles to expect before signing up. Continue reading

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Small Retailers and eCommerce Challenges

As eCommerce and mobile commerce sales continue to grow, more and more retailers are trying to win a slice of the pie. Thanks to online marketplaces like Amazon and eBay, and widely available ecommerce technology, starting an online retail business is easier than ever before. That also means it’s more competitive than ever. Let’s take a look at three of the biggest challenges small eCommerce retailers face, and how they can overcome these challenges to continue their growth. Continue reading

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Product Information Management Pain Points (Part 3)

It’s a simple concept to understand – the more places merchants are available, the broader their potential reach. If all retailers have is a website, they won’t be able to engage people who shop at Amazon and other marketplaces, in physical stores, through mail-in catalogs, on the phone or through any other means.

At the same time, managing inventory across all these different channels can be difficult, particularly when taking product information into account. When product information management (PIM) fails, merchants are left with an incongruent shopping experience that differs from channel to channel. Given the sheer number of different avenues people use to shop for their favorite products, this can result in some dissatisfied customers. Continue reading

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Product Information Management Pain Points (Part 2)

Retailers are increasingly using a broad number of channels to reach customers, ranging from eCommerce stores to online marketplaces. As such, product information management has become a top priority, because failure to create a centralized hub using product management software can affect the consumer’s shopping experience.

In part one of this series, we talked about three major obstacles merchants encountered with their product information management efforts – complex catalog parsing, duplicating content and reaching new channels quickly. In part two, we’ll address three additional product information management pain points: up-sell/cross-sell, minimum order quantity and establishing consistent pricing.

1. Identifying Up-sell and Cross-Sell Opportunities

Retailers are always looking for ways to up-sell and cross-sell items to their customers. This often results in higher transaction value, which generates additional revenue at the end of the day.To easily identify and capitalize on up-sell and cross-sell opportunities, retailers must consolidate product information management and order management into one system.

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Product Information Management Pain Points (Part 1)

Product Information Management

With merchants extending their reach across multiple channels, product information management has become a top priority. Failure to create a centralized hub for product information management can lead to major challenges. Disparities of product data between multiple channels could lead to a confusing shopping experience, resulting in a poor impression of the retail brand among customers and hinder the implementation of new sales avenues.

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