Niche marketplaces: Getting started on Newegg
When many retailers think of third-party marketplaces, they think of the two big dogs in the picture: Amazon and eBay. These are the marketplaces that get millions of visits a month from eager shoppers and are basically household names at this point. However, just because they are the most popular, that does not mean merchants should only use these two marketplaces.
Newegg is a great example of a niche marketplace that may actually help retailers generate more sales than anywhere else. Newegg specializes in consumer electronics, which means customers going to the site already have some idea what they are looking for. This makes it easier for merchants selling consumer electronics to stand out – they do not have to compete with retailers selling products from hundreds of other categories.
Although Newegg may not have the customer base of Amazon and eBay, that is not to say it is tiny by any means. As Mercent noted, the Newegg community tends to be highly engaged and active, and has generated more than 3 million product reviews while the brand itself has 1.8 million social fans as well as 8.5 million email subscribers. As it is, the marketplace is also home to more than 25 million registered users, which illustrates how popular the site has become among merchants.
Getting started on Newegg
As is the case with any third-party marketplace, getting started on Newegg can be a time-consuming process, as it requires merchants to create new product listings with its own set of product requirements. This can lead to a lot of additional work if retailers do not already have an comprehensive source for this information. For example, Newegg may require specific data points about a product, which merchants must then track down and find.
However, with the combination of product information management (PIM) software and product listing software, this process can be handled a lot more smoothly. With a single source of product information, new listings can be created and manipulated for each third-party marketplace’s specific requirements. This can be a significant advantage for merchants looking to widen their net and serve customers through new sales channels.