Retailers gear up for Q4 with big plans, bigger ad budgets, and even higher hopes—but are you measuring what actually matters? Beyond the usual suspects like ROAS or conversion rates, some lesser-known metrics can reveal critical growth levers or lurking inefficiencies. Here are 7 insightful (and often ignored) metrics every retailer should audit before Q4: […]
Five years ago, marketplace SEO was all about stuffing keywords, maxing out character counts, and just hoping the algorithm didn’t ghost you. But in 2025? That approach is far gone. Today, platforms like Amazon, eBay, and Walmart use advanced AI that doesn’t just index your listings, it interprets them. These systems analyze buyer intent, semantic meaning, […]
For Shopify merchants, the checkout flow isn’t just a UX choice—it’s a conversion strategy. Two of the most common approaches—cart drawers (those slide-in mini carts) and traditional full-page checkouts—each come with clear trade-offs. The question is: which one actually converts better? Recent research and A/B testing trends suggest the answer depends on how, when, and […]
eCommerce and social commerce have been dramatically reshaped by the rise of TikTok. The “TikTokification” of shopping refers to this unique fusion of bite-sized video entertainment and seamless purchasing opportunities. As TikTok’s influence continues to spread, consumers are increasingly turning to this platform for discovery, engagement, and shopping. TikTok’s explosion in popularity has highlighted how […]
