Category: Industry Insight

Using Trust Badges to Boost Consumer Confidence

Industry Insight

What is a trust badge? Trust badges, also known as trust seals, are symbols that businesses put on their websites to make customers feel safer when buying things online. They’re like virtual stickers that tell people that your website is secure and trustworthy. There are different types of trust badges, some show your website is […]

Shopping Cart Abandonment: Preventing Lost Sales

Blog, Industry Insight

According to various studies, nearly 70% of consumers will abandon their carts before completing purchases. What drives this behavior in consumers and how can retailers and brands combat it? Common Causes for Abandonment The popularity, accessibility, and convenience of online shopping have created higher consumer expectations than ever, leading to lost sales. High Shipping Costs: […]

The Power of Customer Lifetime Value

Industry Insight

Customer lifetime value (CLV or CLTV) is a way to measure the total profit a company can earn from a customer throughout their entire business relationship. This includes their first purchase, future purchases, and how long they shop with the company. For example, think about someone who loves Apple products. They regularly upgrade their iPhone, […]

Checkout Optimization – Streamlining the Path to Purchase

Industry Insight

What Is Checkout Optimization?  A smooth and hassle-free checkout experience can make all the difference between a sale and a lost opportunity. This is where checkout optimization comes into play. Checkout optimization is a strategy aimed at boosting a retailer’s conversion rate by fine-tuning the final steps of the customer checkout process.  Why Does Checkout […]