Category: Industry Insight

5 eCommerce Strategies for Memorial Day

Industry Insight

Memorial Day is nearly here! The kick-off for the summer season means many businesses are launching their seasonal sales and marketing strategies. Many sellers plan on dropping their prices over 70% during Memorial Day, so it’s important for your business to create a winning strategy. It’s important to learn the importance of Memorial Day when […]

How to Succeed in Global E-commerce

Industry Insight

The key to unlocking the rewards of selling internationally can quickly transform a small brand into a household name. Online clothing store, ASOS, is currently listed in Forbes Top Five Innovative Growth Companies due to their winning strategy for international markets with over 60% of their business coming from outside their London-based headquarters (Webinterpret). ASOS […]

How to Use Social Media as an E-commerce Platform

Industry Insight

Building brand awareness for your e-commerce store isn’t a walk in the park. Reaching your target niche and creating a following of customers may take time and many strategies before seeing growth. Social media provides limitless opportunity for brands to reach potential customers and create a unique customer experience. As we become a more content-driven […]

Why BOPIS is the Future of Retail

Industry Insight

Buying online and picking up in-store, or BOPIS, is quickly becoming a new trend for retailers with brick-and-mortar stores. Businesses are constantly finding more ways to provide faster fulfillment methods to satisfy customer expectations by integrating digital and traditional shopping experiences. According to Invesp, over half of online shoppers say they have picked up an […]