GUEST POST BY ROBERT RAND, SVP RAND MARKETING Whether you’re targeting B2C or B2B sales, there are a wide range of digital marketing campaigns that you can leverage to attract the right shoppers to your ecommerce store. Regardless of seasons and holidays, it’s always a good time to step back and evaluate your options for […]
It may seem premature to discuss holiday preparation. However, retailers who have survived previous holiday seasons know that it’s never too early to prepare for the busiest time of the year. Strategic planning is crucial for the holidays, considering that the holiday season represents as much as 30 percent of annual sales for many retailers. […]
GUEST POST BY JOSHUA O’CONNELL, VP OF PARTNERSHIPS ZOEY As your business grows, the amount of data and number of processes that must be managed grows as a natural outgrowth of your increasing sales. There’s more inventory to manage, more customers to communicate with, more items being shipped to customers, and so on. That means […]
It’s safe to assume that today’s consumer has never heard the term ‘omnichannel’, and if they have, they probably don’t care what it means. What they do care about is having access to what retailers refer to as omnichannel services – a seamless shopping experience between multiple channels, next-day shipping, in-store pickup options, convenient returns, […]
