Have you ever walked into a store, looking for something simple, when your eyes land on a price tag that reads $9.99 instead of $10.00? At first glance, it sounds like a better deal, right? This isn’t an accident—it’s a pricing strategy known as psychological pricing, designed to subtly shape how we perceive value and influence […]
Brand impersonation has become a pressing concern for businesses worldwide. This deceptive practice involves cybercriminals creating counterfeit websites, emails, or social media profiles that closely resemble those of legitimate brands. Their goal? To deceive consumers into revealing personal information, making payments for non-existent products, or downloading malicious software. The Financial Toll The financial repercussions of […]
Simon, Shopify, and Leap Partner to Expand Omnichannel Retail Simon Property Group, Shopify, and Leap announced a strategic collaboration aimed at expediting the expansion process for eCommerce brands. This collaboration, meant to mend the gap between online and physical retail, has provided a turnkey solution for eCommerce brands looking to expand further into brick-and-mortar locations. […]
Walmart Unlimited: Blending Gaming and Shopping On February 26, Walmart launched Walmart Unlimited, a three-part shoppable gaming series designed to merge entertainment with eCommerce. Developed in partnership with Unity, Spatial, Pigiama Kasama, and Martian Blueberry, the initiative places Walmart’s products directly into gaming environments, tapping into the growing intersection of gaming and retail. Adaptive Retail […]
