What Is Checkout Optimization? A smooth and hassle-free checkout experience can make all the difference between a sale and a lost opportunity. This is where checkout optimization comes into play. Checkout optimization is a strategy aimed at boosting a retailer’s conversion rate by fine-tuning the final steps of the customer checkout process. Why Does Checkout […]
Customer data has always been an asset for brands, and its importance continues to grow. The ability to collect, analyze, and leverage customer information holds a lot of potential for driving the growth of your business. In this blog, we will explore the impact that customer data can have on various retail operations and its […]
Generation Z, more popularly known as “Gen Z” makes up 40% of global consumers and is swiftly reshaping industries with their unique perspectives. Gen-Z’s tech-savvy upbringing has led to the clanging of shopping carts being replaced by the subtle clicks of keyboards and touchscreen swipes. In the retail world, where shopping once meant navigating aisles, […]
What is buy now, pay later (BNPL)? Buy Now, Pay Later (BNPL) is a payment option that allows customers to make purchases upfront and defer the payment for those purchases over time. It has gained significant popularity in recent years as an alternative to traditional credit cards and installment plans. Klarna, Afterpay, and PayPal are […]
