Category: Blog

What Sellers Should Prioritize When: Selling on Amazon

Blog, eCommerce Operations

Selling on Amazon can scale a business quickly, but it’s also one of the most competitive marketplaces out there. Success on the marketplace is based on focusing on the areas that actually drive visibility, conversions, and long-term stability. The sellers performing best tend to have those strong fundamentals in place across listings, inventory, pricing, and […]

Exploring Loyalty in the Age of the ‘Zero Consumer’

Customer loyalty is a nuanced concept. McKinsey and Company coined the term “zero consumers” to describe a new type of shopper – one with little patience, zero brand loyalty, and a strong preference for convenience.  SAP Emarsys’ 2023 Customer Loyalty Index survey shed light on the evolving landscape of customer loyalty. The survey, encompassing more than […]

Why Omnichannel Success Depends on Fulfillment Flexibility

Blog, Omnichannel Commerce

Customers expect more than just online checkout and delivery options. They want choice, speed, convenience, and a consistent experience no matter how or where they shop. That expectation is the heart of omnichannel success. Omnichannel is a strategy that ties every customer touchpoint, from ecommerce storefronts and marketplaces to physical stores, into a seamless experience. […]