Customer loyalty is a nuanced concept. McKinsey and Company coined the term “zero consumers” to describe a new type of shopper – one with little patience, zero brand loyalty, and a strong preference for convenience. SAP Emarsys’ 2023 Customer Loyalty Index survey shed light on the evolving landscape of customer loyalty. The survey, encompassing more than […]
Inventory is one of the most critical assets in retail, ecommerce, and distribution. But many teams use the terms inventory accuracy and inventory availability interchangeably — even though they mean different things. What Is Inventory Accuracy? Inventory accuracy measures whether what your system thinks you have matches what you actually have in stock. In other […]
Customers expect more than just online checkout and delivery options. They want choice, speed, convenience, and a consistent experience no matter how or where they shop. That expectation is the heart of omnichannel success. Omnichannel is a strategy that ties every customer touchpoint, from ecommerce storefronts and marketplaces to physical stores, into a seamless experience. […]
When businesses think about growth, one number often dominates the conversation: order volume. If more orders are coming in week over week, month over month, growth seems obvious. But that tells only part of the story. In reality, fast‑rising order counts can hide inefficiencies, rising fulfillment costs, or customer service issues. Understanding true growth means […]
