Returning an online purchase is getting even easier. For retailers, that convenience raises a harder question: What happens to the item after the customer hands it over? UPS and Happy Returns have announced a partnership to offer box-free, label-free returns for participating TikTok Shop sellers in the U.S. Customers can bring eligible eCommerce returns to […]
For a long time, “value” in retail was simple. Lower the price, move the inventory, repeat.But that definition has changed. Today, shoppers are more critical and far more aware of where their money goes. After years of economic uncertainty, customers are still value-conscious, but value no longer means chasing the biggest markdown. It means trusting […]
Selling on Amazon can scale a business quickly, but it’s also one of the most competitive marketplaces out there. Success on the marketplace is based on focusing on the areas that actually drive visibility, conversions, and long-term stability. The sellers performing best tend to have those strong fundamentals in place across listings, inventory, pricing, and […]
Customer loyalty is a nuanced concept. McKinsey and Company coined the term “zero consumers” to describe a new type of shopper – one with little patience, zero brand loyalty, and a strong preference for convenience. SAP Emarsys’ 2023 Customer Loyalty Index survey shed light on the evolving landscape of customer loyalty. The survey, encompassing more than […]
