Month: January 2013
Challenge Tuesday: Managing Multi-Channel Strategic Information
Today I’d like to share with you some of the challenges and solutions for managing multi-channel strategic information, highlighted in an article written by Mikael Lyngsø. Challenges: Ensuring the right product is available at the right place and at the right time across multiple channels. In order to sustain a competitive advantage, retailers need to […]
Creating and Managing an Effective Product Page [Infographic]
Welcome back to Infographic Monday! We are kicking off 2013 with 21 steps to improve your E-Commerce product pages. Invesp.com‘s infographic below highlights which features influence conversion rates and increase usability. There is no requirement that you have to implement all 8 features in order for a customer to convert. Adding more than one feature […]