Serving customers in the post-purchase stage
Many retailers like to think of the purchase as the final step of the sales process, but for many, it is but one single phase.
Year: 2015
CPGs leverage eCommerce channels to bolster sales
Many consumer product good brands, which include manufacturers of consumable products such as soap, paper towels, razor blades and other similar items, have traditionally been sold in physical stores just because of the nature of the products.
Retailers view mobile as a huge omnichannel engagement tool
Several of the smartest minds and biggest names in the retail industry gathered at the National Retail Federation's Big Show and discussed a variety of topics and trends.
The customer is taking a back seat to other retail operations
The customer comes first - or so many retailers claim.