Walmart Unlimited: Blending Gaming and Shopping On February 26, Walmart launched Walmart Unlimited, a three-part shoppable gaming series designed to merge entertainment with eCommerce. Developed in partnership with Unity, Spatial, Pigiama Kasama, and Martian Blueberry, the initiative places Walmart’s products directly into gaming environments, tapping into the growing intersection of gaming and retail. Adaptive Retail […]
Returnless refunds—where customers get their money back without returning the product—have risen in popularity as retailers seek to improve customer satisfaction and streamline logistics. The concept sounds appealing, especially for large companies like Amazon, which are well-positioned to absorb the costs. But for many retailers, especially small and mid-sized businesses, this seemingly simple policy carries […]
Capturing sales in micro-moments is crucial for brands as consumers increasingly make purchase decisions in seconds, often driven by the need for instant answers or solutions. These fleeting opportunities, especially common on mobile devices, require marketers to focus on three key strategies: visibility, relevance, and simplicity. This guide dives deep into how you can leverage […]
Behavioral Segmentation: A Modern Approach to Understanding Customers In today’s rapidly evolving retail landscape, traditional shopping habits are becoming a thing of the past. Consumers no longer follow the old narratives that once guided their buying decisions, and this shift presents both challenges and opportunities for retailers. To stay competitive, businesses must adapt to […]
