Shipping costs affecting number of abandoned shopping carts
Abandoned carts are an unfortunate reality of eCommerce operations. Sometimes, people just don't want to follow up with a purchase they've initiated.
Abandoned carts are an unfortunate reality of eCommerce operations. Sometimes, people just don't want to follow up with a purchase they've initiated.
There are few industries as competitive as the retail sector. Merchants are always looking for ways to surpass their competitors by expanding their product offerings, adding new features, lowering costs, improving customer service, opening new stores, redesigning their websites or anything else they can do to gain an edge.
With the dawn of omnichannel retailing, customers have more options than ever before when deciding where and how to shop.
With a bit of creativity and utilization of modern eCommerce solutions, merchants are quickly turning shipping - which has traditionally been viewed as a necessary expense by customers - into a nonfactor.