Omni Channel Pain Point No. 3 December 2014 Omnichannel retailing…we’ve heard this term over and over this past year and it really comes down to one core deliverable…a seamless customer experience. But how do you begin to deliver this in an industry that has been turned upside down by technology, processes and, above all, by […]
Tag: Customer Management
For many years, brick-and-mortar retailers were fearing "showrooming," which is when consumers head in stores to view a product before buying it online to take advantage of.
Retail has traditionally revolved around human interaction, with staff engaging customers when they are looking for products, processing purchases and then dealing with returns if they are necessary.