Using online marketplaces to bootstrap a retail empire
Marketplaces such as Amazon and eBay attract a large number of prospective customers.
Marketplaces such as Amazon and eBay attract a large number of prospective customers.
Amazon's Prime subscription service, which gives buyers numerous perks ranging from free two-day shipping to streamed content such as movies and music, continues to grow.
Competition is fierce in the modern retail market, and even the smallest of advantages can help merchants win customers from rival sellers.
Order fulfillment has always been a real challenger for merchants, but in an era where every retailer is trying to cut costs and consumer expectations have never been higher, it has become a paramount problem.