Many ecommerce businesses start on a single platform—whether it’s Amazon, Shopify, or another—and that makes sense. Focusing on one channel helps streamline early growth. But as sales increase and operations mature, relying entirely on one platform can start to feel limiting. Diversifying sales channels and growing into multichannel helps reduce risk, reach new customers, and […]
Amazon Prime Day may be a short-lived sales explosion, but its effects can ripple for weeks—good and bad. The fallout isn’t just about final sales figures. It’s the insights you extract from performance data that help you fine-tune your strategy for Q4 and beyond. In this post-event window, savvy sellers use deep analytics to answer […]
SKU creep refers to the gradual and often uncontrolled increase in the number of stock-keeping units (SKUs) a business offers. It usually starts innocently: a new flavor, a custom size, a customer-specific variant. SKU creep is dangerous because it often goes unnoticed until it’s too late. If you’ve ever found yourself drowning in slow-moving inventory […]
Retailers gear up for Q4 with big plans, bigger ad budgets, and even higher hopes—but are you measuring what actually matters? Beyond the usual suspects like ROAS or conversion rates, some lesser-known metrics can reveal critical growth levers or lurking inefficiencies. Here are 7 insightful (and often ignored) metrics every retailer should audit before Q4: […]
