Category: Omnichannel Commerce

Omnichannel vs. Multichannel: Which Is Right for Your Business?

Today’s customers don’t just shop in one place. They discover products on Instagram, check prices on Amazon, visit your website, and might still walk into a store to make the final purchase. That’s the new normal—and it’s why terms like “multi-channel” and “omnichannel” are often thrown around. But when it comes to omnichannel vs. multichannel, […]

Simon, Shopify, and Leap Partner to Expand Omnichannel Retail

Simon, Shopify, and Leap Partner to Expand Omnichannel Retail   Simon Property Group, Shopify, and Leap announced a strategic collaboration aimed at expediting the expansion process for eCommerce brands. This collaboration, meant to mend the gap between online and physical retail, has provided a turnkey solution for eCommerce brands looking to expand further into brick-and-mortar locations. […]

Walmart Unlimited: Blending Gaming and Shopping

Walmart Unlimited: Blending Gaming and Shopping On February 26, Walmart launched Walmart Unlimited, a three-part shoppable gaming series designed to merge entertainment with eCommerce. Developed in partnership with Unity, Spatial, Pigiama Kasama, and Martian Blueberry, the initiative places Walmart’s products directly into gaming environments, tapping into the growing intersection of gaming and retail.  Adaptive Retail […]

Returnless Refunds: Convenient or Costly?

Returnless refunds—where customers get their money back without returning the product—have risen in popularity as retailers seek to improve customer satisfaction and streamline logistics. The concept sounds appealing, especially for large companies like Amazon, which are well-positioned to absorb the costs. But for many retailers, especially small and mid-sized businesses, this seemingly simple policy carries […]