Many ecommerce businesses start on a single platform—whether it’s Amazon, Shopify, or another—and that makes sense. Focusing on one channel helps streamline early growth. But as sales increase and operations mature, relying entirely on one platform can start to feel limiting. Diversifying sales channels and growing into multichannel helps reduce risk, reach new customers, and […]
The shift from multi-channel to omnichannel commerce is one of the biggest transformations a growing business can make. However, too often, companies hesitate to expand, not because they don’t see the value, but because they don’t know where to start. If that sounds familiar, you’re not alone. The good news? There’s a clear path forward, […]
Today’s customers don’t just shop in one place. They discover products on Instagram, check prices on Amazon, visit your website, and might still walk into a store to make the final purchase. That’s the new normal—and it’s why terms like “multi-channel” and “omnichannel” are often thrown around. But when it comes to omnichannel vs. multichannel, […]
Simon, Shopify, and Leap Partner to Expand Omnichannel Retail Simon Property Group, Shopify, and Leap announced a strategic collaboration aimed at expediting the expansion process for eCommerce brands. This collaboration, meant to mend the gap between online and physical retail, has provided a turnkey solution for eCommerce brands looking to expand further into brick-and-mortar locations. […]
