Tag: customer trends

Four Overlooked Web Analytics Tools and Metrics for E-Commerce

Industry Insight

Most of the discussion about web analytics world concerns orders and conversions, which drive revenue. Lead generation websites generate metrics similar to ecommerce (conversion rates etc). There is a perception, when analyzing web stats, to over-value “uniques”, that is, new visitors to the site (there is some controversy as to how “uniques” are calculated and […]