Responding to ‘webrooming’ by enhancing the online experience
For many years, brick-and-mortar retailers were fearing "showrooming," which is when consumers head in stores to view a product before buying it online to take advantage of.
For many years, brick-and-mortar retailers were fearing "showrooming," which is when consumers head in stores to view a product before buying it online to take advantage of.
Customers don't like to pay for shipping, and several studies have even indicated that shipping expenses and the delay between ordering a product and receiving it are the two top reasons why some people would rather shop at a brick-and-mortar store.
Ineffective shipping processes can make or break sales.