For Valentine’s Day, the online shopping experience trumps value
During the 2013 holiday season, major retailers and online merchants tripped head over heels to launch sales and give their customers the lowest price possible.
Tag: Omnichannel Management
Top Retailers Still Aren’t Offering a Comprehensive Mobile Experience
It's hard to think of a customer who doesn't use mobile devices in one way or another to inform their shopping decisions. According to comScore, as many as 60 percent of Americans have now made the switch to Web-enabled smartphone devices, which means they are in the majority.
Adapting for mobile shopping
If merchants aren't actively pursuing mobile commerce, they are leaving precious sales on the table. Consumers are increasingly using their smartphones and tablets for everything from researching products to making the final purchase, and retailers need to respond to this paradigm shift by embracing these devices just like their target audiences.