Even as recently as a year ago, many traditional brick-and-mortar retailers were feeling immense pressure form the perceived threat of online-only merchants.
Retailers seem to excel in the omnichannel market when they can seamlessly manage inventory, product information, and which products are presented to which channels at what time. While they may operate in different industries, those who are most successful provide excellent customer service no matter where the customer is purchasing.
Retailers have always tailored their businesses to the needs and desires of their customers, so it's no surprise that better shopper data and analytics are allowing them to accomplish this goal with greater success.
