Retailers seem to excel in the omnichannel market when they can seamlessly manage inventory, product information, and which products are presented to which channels at what time. While they may operate in different industries, those who are most successful provide excellent customer service no matter where the customer is purchasing.
Mobile devices have become increasingly integrated in the shopping experience, with many retailers striving to create an omnichannel engagement platform that utilizes the Web, smartphones and brick-and-mortar locations to reach consumers and win their sales.
Retail has become broader over the years, a trend expedited the internet. In the past, a retailer may have been defined by their brick-and-mortar stores, but that's no longer the case, with eCommerce operations becoming paramount to a successful business.