Tag: online store

Thriller Thursday: Amazon Black Friday Flash Sales

Industry Insight

Black Friday is in a little over two weeks but Amazon has already begun offering incredible deals to holiday shoppers. For those that are ready to get their shopping done before Thanksgiving, E-retailers like Amazon are prepared to start their holiday marketing early with flash sales. Amazon “Deals of the Day” and “Lightening Deals” offer […]

Four Overlooked Web Analytics Tools and Metrics for E-Commerce

Industry Insight

Most of the discussion about web analytics world concerns orders and conversions, which drive revenue. Lead generation websites generate metrics similar to ecommerce (conversion rates etc). There is a perception, when analyzing web stats, to over-value “uniques”, that is, new visitors to the site (there is some controversy as to how “uniques” are calculated and […]