Tag: online strategy

Challenge Tuesday: Bluefly.com

Industry Insight

Before the holidays, I talked about using¬†flash sales to increase engagement and set yourself apart from competitors offering old-fashioned discounts. According to Internet Retailer, sales for retailers using flash sales increased 22% from 2010 to 2011. Bluefly Inc., an e-retailer, does not offer flash sales and is facing the challenge of building a new online […]