Every person has their own unique terminology, which may be influenced by their parents, their geographical location, age or even gender. If you ask someone what they call an "MP3 player," some people may use the proper name. Others may call it an "iPod" (even if it is not that specific brand) or a music player.
Retailers understand the importance of offering items at a competitive price point. While there are numerous determining factors that impact whether people make a purchase with a seller, price is one of the more prominent variables.
Most products that share the same SKU are identical, and there is no reason to differentiate them.
Successful retailers in the world of both B2C and B2B eCommerce need to be available to their customers through as many avenues as possible.
