Before the holidays, I talked about using flash sales to increase engagement and set yourself apart from competitors offering old-fashioned discounts. According to Internet Retailer, sales for retailers using flash sales increased 22% from 2010 to 2011. Bluefly Inc., an e-retailer, does not offer flash sales and is facing the challenge of building a new online […]
Today I’d like to share with you some of the challenges and solutions for managing multi-channel strategic information, highlighted in an article written by Mikael Lyngsø. Challenges: Ensuring the right product is available at the right place and at the right time across multiple channels. In order to sustain a competitive advantage, retailers need to […]
Welcome back to Infographic Monday! We are kicking off 2013 with 21 steps to improve your E-Commerce product pages. Invesp.com‘s infographic below highlights which features influence conversion rates and increase usability. There is no requirement that you have to implement all 8 features in order for a customer to convert. Adding more than one feature […]