If you’re heading to IRCE 2013, you’re probably like us right now. You’re preparing all of marketing and show activities right now. You’re ramping up your pre-show marketing campaign if you’re a vendor, and if you’re a retailer, you’re identifying all of the sessions and potential vendors you want to make sure you visit.
Retailers have existed for thousands of years. As long as there have been people buying and trading goods, there have been marketplaces and merchants that facilitate this activity.
When merchants don't have the right products in stock at the right time or can't deliver them according to schedule, they risk doing serious damage to their reputation.
ECommerce has seen aggressive growth over the past decade. Data from comScore suggests the sector saw double-digit percentage growth each and every quarter.
