Retailers often need to cast a wide net and reach the broadest audience possible to achieve success in the highly competitive industry. Even niche retailers still need to engage a large, dedicated customer base to make their eCommerce operations work.
B2B merchants typically serve smaller audiences, but at the same time, they do much more business with these customers. This means it's critical that retailers take the time to learn about their clients so they can serve them better.
If you want to avoid abandoned shopping carts, you need to make the buying process as seamless as possible.
It's critical that you understand the full breadth of what omnichannel entails. Many retailers believe it's the simple integration of mobile, brick-and-mortar and Internet operations all under one roof. However, a successful omnichannel approach to operations is much more involved.
