Price matters, but not as much as some retailers may think
It's common knowledge that consumers are more picky when it comes to pricing than they have been in the past.
Month: November 2013
Adapting for mobile shopping
If merchants aren't actively pursuing mobile commerce, they are leaving precious sales on the table. Consumers are increasingly using their smartphones and tablets for everything from researching products to making the final purchase, and retailers need to respond to this paradigm shift by embracing these devices just like their target audiences.
Despite growth of eCommerce, brick-and-mortar remains essential
Seemingly every week, retailers hear reports about customers spending more money online and preferring to avoid lines by buying items through the Internet.