Amazon Prime Day may be a short-lived sales explosion, but its effects can ripple for weeks—good and bad. The fallout isn’t just about final sales figures. It’s the insights you extract from performance data that help you fine-tune your strategy for Q4 and beyond. In this post-event window, savvy sellers use deep analytics to answer […]
SKU creep refers to the gradual and often uncontrolled increase in the number of stock-keeping units (SKUs) a business offers. It usually starts innocently: a new flavor, a custom size, a customer-specific variant. SKU creep is dangerous because it often goes unnoticed until it’s too late. If you’ve ever found yourself drowning in slow-moving inventory […]
Retailers gear up for Q4 with big plans, bigger ad budgets, and even higher hopes—but are you measuring what actually matters? Beyond the usual suspects like ROAS or conversion rates, some lesser-known metrics can reveal critical growth levers or lurking inefficiencies. Here are 7 insightful (and often ignored) metrics every retailer should audit before Q4: […]
July Is the Best Time for Inventory Cleanup Mid-year is the calm before the Q4 storm. Sales often slow in July, making it the perfect time to reset your inventory strategy. Sellers often overlook this window, but those who act now can enter the holiday rush leaner, smarter, and more profitably. Cleaning out deadstock now […]
