Author: Imani

Split Shipments: How to Stay Profitable When Orders Ship Separately

Split shipments occur when a single customer order is fulfilled in multiple packages, often shipped from different warehouses or on different days. It can speed up delivery but usually increases operational costs and complicates logistics. For eCommerce brands and retailers, split shipments pose a serious challenge: how to maintain profitability without compromising customer satisfaction.  Split […]

What’s Converting Better on Shopify? Cart Drawer vs. Checkout Page

Industry Insight

For Shopify merchants, the checkout flow isn’t just a UX choice—it’s a conversion strategy. Two of the most common approaches—cart drawers (those slide-in mini carts) and traditional full-page checkouts—each come with clear trade-offs. The question is: which one actually converts better?  Recent research and A/B testing trends suggest the answer depends on how, when, and […]

The TikTokification of Shopping

Industry Insight

eCommerce and social commerce have been dramatically reshaped by the rise of TikTok. The “TikTokification” of shopping refers to this unique fusion of bite-sized video entertainment and seamless purchasing opportunities. As TikTok’s influence continues to spread, consumers are increasingly turning to this platform for discovery, engagement, and shopping. TikTok’s explosion in popularity has highlighted how […]