Personalization vs Customization: Crafting Unique Shopping Experiences

Customer Experience, Customer Management July 24, 2024

The terms “personalization” and “customization” have gained significant traction in eCommerce, often used interchangeably but with distinct meanings that can profoundly impact customer experiences. Understanding these nuances is crucial for delivering solutions that meet the dynamic needs of modern consumers. Personalization in eCommerce Personalization revolves around tailoring a user’s shopping journey based on their individual […]

Balancing Automation & Personalization in Retail

Customer Experience, Industry Insight May 08, 2024

Retail has become increasingly standardized, with automated systems replacing human touchpoints at every turn. With the rise of eCommerce giants and the growing additions of self-service options, the relationship between customers and retailers has become more distant and transactional, leaving many consumers feeling disconnected. Understanding the Challenge The standardization brought by automated systems has undeniably […]