Most of the discussion about web analytics world concerns orders and conversions, which drive revenue. Lead generation websites generate metrics similar to ecommerce (conversion rates etc). There is a perception, when analyzing web stats, to over-value “uniques”, that is, new visitors to the site (there is some controversy as to how “uniques” are calculated and […]
This week we are highlighting an article written by Thad Rueter that thoroughly describes how Google Shopping will make Google Inc. an even larger player in E-Commerce. Google will soon become a more attractive place to start a shopping trip, transforming itself into not only a search engine but an image-rich sales engine. Google’s new paid model […]
Whether is is known as the Pareto principle, the 80–20 rule or the principle of factor sparsity the basic theory claims that 80% of the effects come from 20% of the causes. This principle is as important to Ecommerce as it is to any human endeavor. The term was first posited by Business-management consultant Joseph […]
Here in Baltimore, we’ve survived a long, brutally hot summer. The cool temperatures of Fall are finally here and we are ready to begin preparing our client’s for the holiday season. But not everyone is preparing. According to the infographic below created by Milo last year, you will find that not all businesses experience a […]