Technology has changed how people shop. Now, consumers can use their computers or smartphones to research products, compare prices and finalize purchases. The shopping experiences has become even more integrated, with consumers shopping through mobile phones, tablets and computers.
Traditionally, retailers and merchants decided much of the shopping experience.
Retail has become broader over the years, a trend expedited the internet. In the past, a retailer may have been defined by their brick-and-mortar stores, but that's no longer the case, with eCommerce operations becoming paramount to a successful business.
Physical store and eCommerce operations are two distinct processes, and for many merchants, handling both has become increasingly complex.
