Technology is a major component of successful eCommerce operations. Merchants can use retail software and hardware to accomplish a variety of tasks, from inventory optimization and order management to supplier relations. Technology is a significant investment that retailers can make to put themselves ahead of their competition.
The concept of product management is often swept under the rug and mashed together with other core eCommerce functions, such as inventory management.
Although tools such as SalesWarp can help retailers deal with many of the complexities of shipping products, such as easy identification of the least expensive shipping options or automating shipping with integration to shipping software like Shipworks, it's crucial that merchants pay close attention to ever-changing rates on these services.
Consumers are no longer constricted to shopping through one channel. Someone could just as easily buy from a merchant online as they could in-store or via a mobile device.