Online has quickly become the primary retail channel for many sellers. The barrier to entry is incredibly low compared to operating offline stores, particularly with the advent of online marketplaces that allow retailers to sell their goods to wide audiences in a matter of clicks. However, an effective multichannel eCommerce approach is vital to the […]
Retailers often find themselves implementing new applications and solutions to respond to new needs and demands of their business. What they fail to realize or take into account is how these new solutions tie into their existing systems. In mange cases, these solutions either don’t communicate with their other systems, or are culled together in […]
One way that sellers are getting more out of their regular patrons is via “buy online pick up in-store” fulfillment options that drive customers into nearby physical locations. The reason this omnichannel eCommerce strategy works so effectively is that it extends the purchase window even further. If retailers simply fulfill online orders and deliver these […]
Just as the Internet revolutionized the commerce landscape, mobile devices are set to do the same to the omnichannel shopping experience. While online and brick-and-mortar stores are still the primary place of purchase for many customers, smartphones and tablets are playing an increasingly larger role in the shopping process, whether consumers are reading reviews of […]
