Omnichannel shopping is growing increasingly more common, and a new study conducted by Kentico Software suggests retailers who aren't optimizing the shopping experience across every platform stand a substantial chance of losing repeat customers.
Given the cost-conscious nature of modern consumers, making a profit as a retailer can be extraordinarily challenging as merchants try to set prices low enough to interest customers but high enough to earn revenue.
Digital shopping carts are commonly used across eCommerce websites and are effective tools to encourage customers to buy multiple items. However, it isn't uncommon for shoppers to place multiple items in their cart and then close out of your website, leaving you high and dry.
Many merchants are considering the use of same-day fulfillment, a strategy that promises to get customers the items they purchase the day they buy them.
