A lot has been said about the importance of merchandising, and for good reason - if you want to run successful eCommerce operations, you need to be stocking the perfect goods for your target audience.
Retailers have existed for thousands of years. As long as there have been people buying and trading goods, there have been marketplaces and merchants that facilitate this activity.
When merchants don't have the right products in stock at the right time or can't deliver them according to schedule, they risk doing serious damage to their reputation.
When the web was still young, the only way you could sell goods to others was by opening your own eCommerce websites.
