Online has quickly become the primary retail channel for many sellers. The barrier to entry is incredibly low compared to operating offline stores, particularly with the advent of online marketplaces that allow retailers to sell their goods to wide audiences in a matter of clicks. However, an effective multichannel eCommerce approach is vital to the […]
Retailers often find themselves implementing new applications and solutions to respond to new needs and demands of their business. What they fail to realize or take into account is how these new solutions tie into their existing systems. In mange cases, these solutions either don’t communicate with their other systems, or are culled together in […]
Just as the Internet revolutionized the commerce landscape, mobile devices are set to do the same to the omnichannel shopping experience. While online and brick-and-mortar stores are still the primary place of purchase for many customers, smartphones and tablets are playing an increasingly larger role in the shopping process, whether consumers are reading reviews of […]
For retailers, product recommendations may seem like a self-serving tactic – they want to offer relevant items to customers to garner more sales. However, as it turns out, customers also find product recommendations useful. One study conducted by marketing platform provider Listrak found that as many as 80 percent of customers find product suggestions they […]
