B2B merchants typically serve smaller audiences, but at the same time, they do much more business with these customers. This means it's critical that retailers take the time to learn about their clients so they can serve them better.
If you want to avoid abandoned shopping carts, you need to make the buying process as seamless as possible.
It's critical that you understand the full breadth of what omnichannel entails. Many retailers believe it's the simple integration of mobile, brick-and-mortar and Internet operations all under one roof. However, a successful omnichannel approach to operations is much more involved.
Back in ’96 ERP systems quickly gained popularity among brick and mortar retailers who needed an all-encompassing solution to manage their data and increase efficiencies across business departments. The introduction of the ERP system brought about more collaboration, standardization, automation, and integration to all different business applications. However, the ERP system came with tradeoffs.
