For the retail industry, the times they are a-changing. In decades past, brick-and-mortar would be the cornerstone of successful retail businesses, with direct mail catalogs or television-based shopping initiatives serving as support.
Retailers have always tailored their businesses to the needs and desires of their customers, so it's no surprise that better shopper data and analytics are allowing them to accomplish this goal with greater success.
Retailers have existed for thousands of years. As long as there have been people buying and trading goods, there have been marketplaces and merchants that facilitate this activity.
ECommerce has seen aggressive growth over the past decade. Data from comScore suggests the sector saw double-digit percentage growth each and every quarter.
