The eCommerce landscape grows global
As the number of Internet users across the world continues to grow, the potential market for eCommerce businesses will also surge.
As the number of Internet users across the world continues to grow, the potential market for eCommerce businesses will also surge.
Omnichannel shopping is growing increasingly more common, and a new study conducted by Kentico Software suggests retailers who aren't optimizing the shopping experience across every platform stand a substantial chance of losing repeat customers.
Given the cost-conscious nature of modern consumers, making a profit as a retailer can be extraordinarily challenging as merchants try to set prices low enough to interest customers but high enough to earn revenue.
In the past, eCommerce was viewed as it's own business category. Retailers would open their online websites with the specific intent to attract and sell to Internet shoppers.