Technology has changed how people shop. Now, consumers can use their computers or smartphones to research products, compare prices and finalize purchases. The shopping experiences has become even more integrated, with consumers shopping through mobile phones, tablets and computers.
Traditionally, retailers and merchants decided much of the shopping experience.
Retail has become broader over the years, a trend expedited the internet. In the past, a retailer may have been defined by their brick-and-mortar stores, but that's no longer the case, with eCommerce operations becoming paramount to a successful business.
Operating a competitive eCommerce business is complex, with merchants having to deal with a number of different tasks, ranging from inventory management to customer service. It's a labor-intensive and time-consuming job, and is often difficult to perform with a limited amount of resources.
