Category: Industry Insight
Posting Your Internet Store Prices Online
Should you post your prices online? Email blasts, paid search campaigns and adwords campaigns allow companies some support for price testing in offers and on landing pages. However, such feedback has limited value. You can test various prices in search ads for response, but it’s tougher to control price visibility once the visitor navigates away […]
The E-Commerce Technology Revolution: Doing What Quicken and TurboTax Did for Accounting
The days of Leo Bloom are long gone. The famous fictional accountants, played by actors Gene Wilder and Matthew Broderick in Mel Brooks’ The Producers, used the accounting machines and ledger books of yesteryear. With the development of PCs, software like Intuit’s Quicken and TurboTax replaced these former staples of the accounting profession, turning them […]