Category: Industry Insight

Startups Creating Their Own Markets

Industry Insight

For both the nation and innovation economy, the explosion of online entrepreneurs has been a driving force. But seasoned entrepreneurs or investors know that if you have a good idea for a business it’s very likely that 100 other people have the sameidea. If you have a great idea 1,000 other smart people are probably […]

Are You Getting Real Traffic From Your FaceBook Clicks?

Industry Insight

While it seems indisputable that online platforms like Facebook can be used as a valuable marketing tool, there are dissenters starting to come out of the woodwork. Now that businesses have been using the popular social medium for a while, it’s possible to start quantifying the real-world effects of using Facebook and other sites in […]

Join our Group on LinkedIn to Learn How to Improve E-Commerce Storefront Management

Industry Insight

SalesWarp has created a LinkedIn Group, E-Commerce Storefront Management, which is open to retailers, developers, system integrators and interested E-Commerce professionals. Inspired by Gilon Miller’s successful group, Competitive Pricing for Online Retail, we hope all those who share our passion for improving E-Commerce operations will join us in this opportunity to collaborate and connect with members. […]

Posting Your Internet Store Prices Online

Industry Insight

Should you post your prices online? Email blasts, paid search campaigns and adwords campaigns allow companies some support for price testing in offers and on landing pages. However, such feedback has limited value. You can test various prices in search ads for response, but it’s tougher to control price visibility once the visitor navigates away […]